Makenna Barris
Director of Marketing at Pure Project
- Role
- Director of Marketing at Pure Project
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Makenna Barris
Accomplished healthcare and CPG branding and marketing professional with over 15 years of…
Experience
Director of Marketing
Oct 2020 — Present · San Diego, CA, US
Reporting directly to the co-founders, I lead the design strategy and execution for brand identity, packaging, point-of-sale materials, and messaging across four core brands and a rotating lineup of 50+ limited-release beers for an award-winning craft brewery.– Develop and implement comprehensive marketing strategies across email, SMS, digital advertising, and web, resulting in 35% growth in the email list and a 200%+ increase in SMS subscribers from 2021 to 2024.– Build and manage a cross-functional in-house marketing team and oversee external agencies and contractors to ensure cohesive brand execution and campaign performance.
Education
Merritt College
Nutrition
2010 — 2012
Bauman College: Holistic Nutrition and Culinary Arts
Nutrition Educator Certificate
2009 — 2010
Bastyr University
Master's Degree, Dietetics and Clinical Nutrition
2014 — 2016
International Christian University
Certificate, Japan Studies
2000 — 2001
University of California, Berkeley
BA, Mass Communications
1998 — 2002
Skills
- Management
- Strategic Communications
- Online Advertising
- Server Architecture
- Event Planning
- Integrated Marketing
- Social Media
- Press Releases
- Public Relations
- Media Relations
- Fundraising
- Marketing
- Online Marketing
- Nutrition Education
- Email Marketing
- Program Management
- Project Management
- Digital Marketing
- Marketing Communications
- Budgets
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