Makenna Carroll
Senior Product Manager at adidas
- Role
- Senior Product Manager - Exclusives Footwear at adidas
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Manager - Exclusives Footwear
Jan 2019 — Present · Portland, OR, US
Developed and executed \'Exclusives\' footwear product strategies for North American Key Accounts, overseeing the full end-to-end creation process to ensure alignment with seasonal and annual business goals- Analyzed trends, consumer insights, and market information to identify special make up (SMU) opportunities, creating compelling and differentiated product assortments for key wholesale partners. Drove 2023 YTD Net Sales + 28% vs PY- Partnered with Development and Operations to design and implement closer to market calendar track, allowing quicker response times to shifting consumer preferences and trends- Led and collaborated with cross-functional teams, fostering a collaborative environment, to deliver product on time and in adherence to key metrics such as gross margin, retail pricing, and minimums- Delivered high-quality presentations of product lines to internal and external stakeholders, including Key Accounts, Sales, and Upper Management
Skills
- Visual Merchandising
- Trend Forecasting
- Styling
- Trend Analysis
- Apparel
- Social Media
- Marketing
- Public Relations
- Retail
- Fashion
- Merchandising
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