Makayla Shannon
Event Manager @Kansas City Pbs
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WORK HISTORY
Event Manager @Kansas City Pbs
Kansas City, MO, US
Event Lifecycle Strategy: Lead the full execution of 20+ annual community events (50–800 attendees), directing budget management, vendors, travel coordination, and all event logistics to achieve an 89.5 Net Promoter Score and 100% attendee return intent (2026 Reel Black Film Fest data).Performance Analytics: Own event strategy and KPIs, sustaining 35% YoY growth following a 208% attendance surge, while driving revenue strategies that maximized ROI with in Q2 growth and a 107% increase in repeat retention.Strategic Partnerships: Direct cross-functional collaboration with Marketing and Development to deliver integrated campaigns, secure sponsorships, and elevate donor engagement.Rental Program Development: Launched a comprehensive venue rental program from scratch, designing the strategy and ROI projections while managing all ongoing bookings and venue operations.Team Leadership: Manage and mentor the Events Coordinator, volunteer team, and event interns.
EDUCATION
Missouri Western State University
Bachelor's degree, Marketing
Liberty North High School
High School Diploma
Park University
Bachelor's of Science, Marketing
ABOUT MAKAYLA SHANNON
Award-winning professional with 5+ years of combined experience in event management and marketing strategy, supported by a 7-year foundation in high-volume client relations. Expert at scaling attendance by 208% while managing six-figure budgets and driving community engagement and brand growth.
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