Makayla Saltmarsh

About Makayla Saltmarsh

Experienced and knowledgable Talent and Business Partner with several years of experience. Has high-level knowledge of ATS implementation and HR practices. Historically been able to increase BIPOC candidates in roles by 50% in all roles. In addition, has demonstrated year over year ability to generate over two and a half million dollars per year in recruitment agency based revenue.

Experience

1. Recruitment Promotions (Marketing) Specialist - Job Boards

   Ascension

   Feb 2025 — Present

   Creating and optimizing large scale recruitment campaigns on job boards including Indeed and Appcast while successfully managing job board vendor relationships• Partner closely with the greater Ascension Talent Attraction team to align and execute recruiting campaigns across job board tools.• Review job board campaign analytics and ROI within a multi-million dollar fiscal year budget, make performance optimization recommendations and process invoices to assure budget alignment.• Assist in building and maintaining external vendor relationships, and ensuring vendors are meeting KPI expectations such as applicant volume, applicant quality, CPA/CPH and conversions to hire.• Compile, evaluate and deliver monthly performance reporting from job boards, leveraging data to optimize campaign bidding structures and campaign delivery to continuously improve results.• Assist in the training of talent acquisition teams on job board best practices, campaign optimization and industry trends.

Education

• Ashford University

  Bachelor's degree

• University of Arizona

  Master's degree