Makay Carlino
Marketing Director at mid-size law firm in downtown Richmond, VA experienced in content creation, event planning and promotion, and strategy support.
- Role
- Director of Marketing & Client Development at Thompsonmcmullan, P.C
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Makay Carlino
A strategic and results-oriented marketing professional with over a decade of experience supporting internal and external clients at professional services firms. Passionate about driving impactful, thoughtful content to deliver valuable business results that resonate with consumers at every touch point.
Experience
Director of Marketing & Client Development
Jul 2021 — Present · Richmond, VA, US
Since 1973, ThompsonMcMullan has advised middle-market and closely held companies, assisted entrepreneurs and licensed professionals, defended government officials, represented the needs of individuals and families, and served as lead and local counsel in disputes pending in state and federal courts throughout Virginia and beyond. • Draft and track business development plans in partnership with firm associates, assisting in identifying target clients, attaining goals, and supporting professional growth • Responsible for social media development and content creation for website News section, sharing public recognition, relevant legal changes, attorney speaking engagements and awards, firm sponsorships, and more• Partner with external SEO agency to boost the firm\'s online presence through website optimizations, key word audits, and blog posts to increase search rankings and market awareness • Identify sponsorship opportunities and speaking engagements for attorneys to increase individual and firm profile, highlighting practice areas and expertise• Develop the marketing budget, tracking spends against allocated funds and goals and garnering insight to return on investment for future planning
Education
University of Richmond - Robins School of Business
BS, Business Administration, Marketing
2006 — 2010
Skills
- Trend Research
- Digital Media
- Public Relations
- Social Media Marketing
- Advertising
- Editing
- Publicity
- Sales
- Customer Acquisition
- Publishing
- Online Advertising
- Marketing
- Integrated Marketing
- Digital Strategy
- Digital Marketing
- Media Planning
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