Majela Fonseca

About Majela Fonseca

Marketing & Business Development Generalist with broad experience spanning strategy, digital, events, partnerships, and communications- Director @ Hutchison PLLC: Help attorneys and teams grow through tailored BD strategies, market intelligence, and ecosystem engagement- Community Builder: Active in North Carolina’s startup, venture, and climate tech ecosystems- Research-Driven: MS in Digital Marketing, with a thesis on consumer behavior and social influence in e-commerce- Passion: Supporting entrepreneurs, amplifying thought leadership, and bridging the gap between brand strategy and growth.

Experience

1. Director of Marketing and Business Development

   Hutchison Pllc

   Jul 2022 — Present · Raleigh, NC, US

   In my role as Director of Marketing & Business Development, I have been responsible for managing and updating the firm\'s website, creating and scheduling email marketing campaigns, overseeing digital advertising, distributing content to outside relationships, creating and tracking key metrics, planning and executing client and marketing events, representing the firm at events, supporting attorneys in preparation for presentations, and coordinating strategic partnerships with local businesses and philanthropic organizations. My role has enabled me to think strategically about new business development initiatives and provide measurable client feedback and market intelligence.

Education

• The University of Salford

  Master of Science - MS, Digital Marketing

• Florida International University

  Liberal Arts and Sciences/Liberal Studies

  2013 — 2017

• Florida International University

  Minor in Psychology, Psychology

• Digital Marketing Institute

  Master of Science - MS, Digital Marketing Postgraduate Studies