Maja M.

About Maja M.

Strategic and data-driven marketing leader with over 15 years of experience driving growth through high-impact digital campaigns and lead generation strategies. Expert in end-to-end marketing execution, from brand development to demand generation, with a proven ability to lead cross-functional teams, implement scalable processes, and deliver measurable results. A proactive problem-solver with a strong bias for action and continuous improvement, known for bringing structure, innovation, and clarity to fast-paced environments.

Experience

1. Director, Acquisition Marketing & Subscriber Growth

   Inman

   Aug 2025 — Present

   Directed overall acquisition growth strategy for a digital subscription business, aligning marketing initiatives with traffic, subscription, and revenue goals.• Led full-funnel marketing campaigns to achieve subscription acquisition and retention targets.• Spearheaded cross-functional projects with product, editorial, and other teams to drive subscription conversions.• Managed all marketing creative and copy, focusing on engaging users and increasing subscriptions.• Oversaw the creation of a promotional marketing calendar synchronized with the editorial schedule and key events.• Created promotional materials and strategy for a new product launch.• Leveraged data and analytics to identify growth opportunities and evaluate the performance of marketing campaigns.• Led A/B testing and funnel management initiatives to improve conversion rates and optimize user acquisition.

Education

• Salve Regina University

  Master of Business Administration (MBA), Business Administration and Management, General

  2013 — 2015

• Johnson & Wales University

  BS, Marketing and Advertising Communications

  2007 — 2011