Maja Neable

WORK HISTORY

EDUCATION

ABOUT MAJA NEABLE

I am a progressive marketing leader, focused on driving business growth and building great customer experiences, in both digital and traditional channels. As a well rounded business executive, with over 20 years of international experience in digital and traditional marketing, sales & service and product development, I am equally passionate about the creative and the analytical aspects of marketing. Proud to be a part of, and our innovative campaigns (see below), I truly wouldn’t be where I am today if it wasn’t for the teams that I have the great pleasure to work with. Equipped with a background in math (University of Waterloo, Canada) and an MBA from one of the most prestigious business schools in the world (IMD) I started my career in the Online Travel industry at Expedia, revolutionizing the online travel market with the world’s first ‘build-your-own vacation package’.I transitioned into the Telco industry in Europe (Norway and Serbia) at Telenor, where I successfully led different departments of the business, from Marketing, to Human Resources, to Sales & Customer Care. In that last role as Chief Customer Officer I led a team of 1200 employees in sales and customer care to deliver the best customer experience in the market.After returning back to Canada I made my move into the Financial Services Industry and started as Vice President for Digital Channels Marketing at BMO in 2015. Today I am the BMO Financial Group’s Chief Marketing Officer, Personal & Business Banking and Chief Data & Analytics Officer, Marketing.As a member of the business unit leadership team, I am responsible for providing customer-led strategic direction and delivery of holistic marketing plans. I lead marketing that drives business growth and have data to prove it I support great people to grow and move up in their career I have lived and worked in different countries and can easily collaborate with diverse teams I create a culture of innovation, curiosity & play to drive value through strategy, data & revenue growth marketing. l love what I do and that I get to use my left and my right brain! l build strong partnerships in matrix organizations by taking hard conversations head on I\'m one of 50 winners of the 2022 Globe & Mail Best Executive Awards and winner of two 2023 Gold Cannes Lions, considered to be \"the Oscars of marketing\"