Maiya Lindsay

About Maiya Lindsay

I’m a results-driven Product Marketing professional with a strong foundation in B2B marketing, and a passion for connecting innovative products with target audiences. With 3+ years of experience leading product launches, 8+ years developing compelling messaging, and driving user adoption, I\'ve successfully elevated brands and delivered impactful marketing campaigns. I thrive in fast-paced, data-driven environments where I can leverage insights to influence product strategy, refine messaging, and drive market success. My expertise in social media growth, strategic planning, and cross-team collaboration positions me as a valuable asset in any organization looking to elevate their product marketing efforts. Currently pursuing a Master of Science in Marketing from Johns Hopkins University, I am committed to continuous learning and bringing the latest marketing strategies to the table. Let’s connect if you’re looking for a marketing leader who can translate technical innovation into user value, drive successful product launches, and contribute to business growth.

Experience

1. Senior Analyst, Social Marketing

   Dell Technologies

   Jun 2021 — Present

   Developed comprehensive social strategies for 17 product launches within Infrastructure Solutions Group (B2B) across diverse business units including Networking, Services, Edge, and Telecom.•Successfully reached 1.2 million accounts in 2023, ensuring broad visibility and engagement in the target market.•Grew a Twitter (X) handle with over 140K followers from.75% to 1.46% engagement rate resulting in 94.67% growth in first 90 days with GTM creative strategy for social.•Developed and executed integrated marketing campaigns that effectively communicated product value to diverse audiences, resulting in significant revenue growth. Crafted persuasive messaging that resonated with target audiences on social media leveraging web content and sales materials.•Applied data-driven insights to refine marketing tactics, ensuring campaigns resonated with target audiences and drove measurable business outcomes.

Education

• Hampton University

  Broadcast Journalism

  2013 — 2014

• University of South Carolina

  Bachelor's degree, Broadcast Journalism

  2014 — 2017

• The Johns Hopkins University - Carey Business School

  Master of Science - MS, Marketing