Maitry Ray

About Maitry Ray

With 4+ years of experience in marketing and business development, I specialize in influencer partnerships, affiliate partnerships, digital campaigns, and content strategies that drive authentic brand engagement and scalable growth. I’ve led 30+ creator-driven campaigns across diverse categories achieving up to 2x increase in engagement and steady month-over-month growth in campaign reach.Most recently, I worked with a digital marketing firm where I helped plan and execute influencer and affiliate campaigns, giving me hands-on exposure to performance-linked strategies- Influencer & Affiliate Marketing, & Campaign ExecutionExperienced in identifying and onboarding influencers, coordinating briefs, managing deliverables, and tracking performance. My focus is on crafting creator-first strategies that translate into long-term audience connection and brand affinity. Supported affiliate initiatives that contributed to consistent referral traffic and lead quality, working across onboarding, tracking, and performance coordination- Hands-On Knowledge in Performance MarketingI’ve independently run demo campaigns across Google Ads and Meta Ads platforms, gaining hands-on knowledge of keyword strategy, audience targeting, ad setup, budgeting, and performance analysis. I’m also trained in SEO fundamentals, paid media strategy, and analytics tools like GA4 equipping me to contribute meaningfully to full-funnel marketing projects- Business Development & Revenue EnablementMy early career in business development taught me to align marketing closely with sales and revenue. I helped drive a 20% increase in quarterly revenue through client acquisition, strategic partnerships, and retention strategies.I believe great marketing is not just about visibility it’s about creating meaningful, lasting connections. Inspired by David Beebe’s quote, “Marketing is like a first date. If you only talk about yourself, there won’t be a second one,” I aim to build campaigns that are audience-first and story-driven.With a background in Integrated Law, I also bring strengths in contracts, compliance, and brand risk management especially valuable in influencer marketing. Let’s connect!

Experience

1. Influencer Marketer

   Animaker Inc.

   Nov 2025 — Present · Bengaluru, IN

Education

• MICA | The School of Ideas

  Advanced Digital Marketing, Marketing

• Kalinga Institute of Industrial Technology, Bhubaneswar

  B.A. LLB (Intellectual Property Rights Hons.), Law

  2015 — 2020