Maitreyi Saxena Ahuja

General Manager, Marketing & Communications @Officially Ethos

Gurugram, IN

Leading marketing for India’s largest luxury watch retailer - Brand Marketing: 360° marketing for 60+ luxury brands from all around the world including Omega, Jacob & Co, RIMOWA, Messika, IWC, Girard-Perregaux, Bovet, TAG Heuer, Tudor & many more- Social Media Marketing: Delivering high quality leads and walk-ins to 70+ stores all over the country via targeted META campaigns - Whatsapp & Email Marketing: Leveraging content based marketing using innovative templates and targeted campaigns - Experiential Marketing: Spearheaded marketing efforts for landmark store launches, including Ethos’ first boutique in Kerala. Succesfully hosted a grand launch event, amplified through a 360° media plan—leveraging influencer marketing, a local media house partnership, print ads, radio, and digital to drive significant footfall & regional brand visibility- Budget Ownership: Planning and managing monthly, quarterly and yearly marketing budgets - Mall & Airport Partnerships: Managing strategic partnerships pan-India, driving visibility through co-branded events, on-ground activations, and high-impact branding opportunities in premium retail environments- Stakeholder Management: Partnering with merchandising, sales, operations, and finance teams to ensure seamless execution of marketing initiatives and alignment across business functions