Maitreyi Saxena Ahuja
General Manager, Marketing Communications @ Ethos Watches | Indian School of Business | NIFT Delhi
- Role
- General Manager, Marketing & Communications at Officially Ethos
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Maitreyi Saxena Ahuja
Luxury marketing professional with 4+ years of experience in shaping client-centric brand…
Experience
General Manager, Marketing & Communications
Apr 2024 — Present · Gurugram, IN
Leading marketing for India’s largest luxury watch retailer - Brand Marketing: 360° marketing for 60+ luxury brands from all around the world including Omega, Jacob & Co, RIMOWA, Messika, IWC, Girard-Perregaux, Bovet, TAG Heuer, Tudor & many more- Social Media Marketing: Delivering high quality leads and walk-ins to 70+ stores all over the country via targeted META campaigns - Whatsapp & Email Marketing: Leveraging content based marketing using innovative templates and targeted campaigns - Experiential Marketing: Spearheaded marketing efforts for landmark store launches, including Ethos’ first boutique in Kerala. Succesfully hosted a grand launch event, amplified through a 360° media plan—leveraging influencer marketing, a local media house partnership, print ads, radio, and digital to drive significant footfall & regional brand visibility- Budget Ownership: Planning and managing monthly, quarterly and yearly marketing budgets - Mall & Airport Partnerships: Managing strategic partnerships pan-India, driving visibility through co-branded events, on-ground activations, and high-impact branding opportunities in premium retail environments- Stakeholder Management: Partnering with merchandising, sales, operations, and finance teams to ensure seamless execution of marketing initiatives and alignment across business functions
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