Maitrayee Biswas

WORK HISTORY

EDUCATION

ABOUT MAITRAYEE BISWAS

15 years of diverse experience across market research, customer loyalty, CRM and strategy development across several geographies. Currently working in the gaming industry and looking after marketing analytics that supports CRM and performance marketing teams with business intelligence to grow the game.• Understand customer lifecycle from acquisition, onboarding, loyalty, performance and churn management. • Developing predictive models across customer lifecycle like customer acquisition, loyalty and churn• Customer segmentation and management strategies for optimal customer communications• Strategies around personalisation, next best product, predicating best customers and customer value• Campaign analytics and strategy through A/B test and learn, and strategies on personalisation, content, contact and communication• Strong visualising skills, presenting analytics through use of PPT, Tableau, R, etc. • Customer satisfaction analytics through primary market research, Net Promoter Scores, segmentation, etc. Extensive experience in NPS program and strategies. • Market research experience in brand perception, brand loyalty, need gap analysis, price sensitivity analysis, questionnaire design, loyalty reward impact in mobile/telcom sector• A good mix of analytical and client management capabilities • Proficient in using statistical tools such as R, Base SAS, WPS, SQL, SPSS, Tableau. Used other tools like Google Analytics, Adobe Marketing Cloud (Adobe Analytics, Adobe Campaign) Specialities: CRM, NPS, Market Research Consumer insight, propensity modelling, customer base segmentation, customer lifecycle analysis, customer satisfaction analysis, Campaign analytics, user acquisition, AB Test, LTV, Player Analysis, Go to market.