Maithri S.

About Maithri S.

I work in product and growth in the IAM space currently, with experience in global and regional markets (Japan). I focus on product messaging, content strategy, SEO, and enterprise-focused sales enablement. At Zoho Japan, I helped build the company’s five-year vision, analyzed product–market fit, helped localize products, and aligned cross-functional teams. I also worked on RevOps, partnerships, and multi-level stakeholder communication with leadership teams from Zoho HQ and Japan. While in college, I freelanced as a writer (500+ tech pieces, published in Youth Ki Awaaz and Feminism in India), helped run a book club, and took up leadership roles in education-focused volunteer initiatives.With a strong foundation in product, growth, & community engagement, I drive meaninful results and create value for B2B SaaS companies.

Experience

1. Product Marketer

   Zoho

   Mar 2025 — Present · Chennai, IN

   Led market research and customer insights initiatives to influence product roadmap, working closely with product leadership and engineering to align features with evolving market needs2. Product positioning and messaging, ensuring product vision and customer pain points are clearly articulated across website and key marketing channels3. Created and scaled content assets including product collateral, blogs, case studies, and thought leadership to support demand generation and product adoption4. Drove sales enablement through development of battlecards, training materials, and product narratives to improve sales effectiveness5. Facilitated cross-functional alignment across Product, Sales, Marketing, and Customer Success, managing multi-level stakeholders to ensure cohesive execution of go-to-market initiatives

Education

• St. Joseph's Institute of Technology

  B.E, Computer Science

  2018 — 2022

• St.Michael's Academy

  Biology, Maths

  2003 — 2017