Maithili Pradhan
Founder & Chief Strategist @Origo - The Brand Story Studio
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WORK HISTORY
Founder & Chief Strategist @Origo - The Brand Story Studio
At Origo, I lead the mission to turn brand truths into powerful business strategies.We help brands uncover their origin story - the “why” that fuels connection, loyalty, and growth and express it across every touchpoint where their audience meets them.What I do:Direct the strategic vision and positioning of OrigoLead deep-dive user research and consumer behaviour analysisApply Design Thinking and Neuromarketing to craft high-impact narrativesDevelop Brand Story Architectures that translate into websites, campaigns, films, and plug-and-play contentPartner with founders, brands, NGOs, and legacy businesses to ensure their story is remembered, not just noticedAt the intersection of strategy, psychology, and creativity, I help businesses move beyond marketing noise and into stories that inspire action and build legacies.
EDUCATION
St. Xavier's College
Bachelors in Management Studies
Indian Institute of Management Bangalore
Certification in Brand Management, Marketing
Welingkar Institute of Management
PGDM Business Design
St. Xavier's College
Masters in Public Policy, Public administration, Law and Economics
ABOUT MAITHILI PRADHAN
Where world is spoiled with options & information overload, your brand needs a voice that…
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