Maithili Mokashi
- Role
- Paid Social Media Manager at Chegg Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Maithili Mokashi
In the past few years, I have delivered successful multi-touch digital and traditional…
Experience
Paid Social Media Manager
Nov 2021 — Present · US
o Scaled LinkedIn campaigns by 765% in 30 days while maintaining a stable cost per lead by collaborating with cross functional teams (Sales, Business Strategy, Creative, Consumer Analytics) to understand audience pain points and crafting new strategies o Improved rCVR in Snapchat by 105% in 30 days by identifying the key performance drivers and conducting effective AB testing o Improved cost per lead on Facebook by 600% in 90 days by determining the optimal campaign structure, creative format, and value proposition o Created a testing roadmap for, and successfully launched multi-channel campaigns for 2 brand partnerships, resulting in increased brand visibility and customer engagement
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