Maithili Iyer Roy
External Communications, Industry and Employer Brand, PR and Media professional
- Role
- Brand and Communications at Amadeus
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Maithili Iyer Roy
I\'m an exuberant brand and communications professional with an impressive 19 year track…
Experience
Brand and Communications
Sep 2017 — Present · Bengaluru, IN
At Amadeus, I\'m responsible for India Engineering Thought Leadership & EventsDriving thought leadership through strategic speaking engagements, event sponsorships, and developing internal speakers and content, especially for engineering leaders.India Engineering Media & PR StrategyLeading media vision for Amadeus India in collaboration with global teams in Madrid. Managing agency-driven media outreach, achieving $5B+ in reach and 250+ annual mentions in Tier 0 publications (ET, TOI, BW Hospitality, etc.). Built and nurtured 10+ media spokespeople annually. India Engineering Reputation & Crisis ManagementOverseeing Amadeus’ brand and social media strategy, including employer and tech branding campaigns. Leading crisis communication planning and execution.Asia Pacific Talent BrandingSupporting regional talent branding efforts to strengthen Amadeus’ employer brand across key APAC markets.India and APAC Awards & Recognition StrategyIdentifying and driving participation in prestigious, ethical industry awards across Corporate, Tech, and Talent categories. Ensuring each win is maximized through strategic amplification. India Engineering Industry Relations & Ecosystem EngagementManaging India-level relationships with NASSCOM, Zinnov, Software Exporters\' Association Pune (SEAP), chambers like Indo French Chamber of Commerce (IFCCI), Indo Spanish Chamber of Commerce (ISCC), Indo German Chamber of Commerce (IGCC), and global associations like Global Business Travel Association (GBTA) to enhance Amadeus’ ecosystem presence.
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