Maissa Moussa

About Maissa Moussa

B2B SaaS Demand Generation Leader | GTM Strategist | AI-Driven Revenue GrowthI drive revenue growth for B2B SaaS companies through AI-powered demand generation, account-based marketing (ABM), and GTM strategy. Over 13 years managing campaigns influencing $275M+ revenue, 43M+ pipeline, and 2,500+ ABM accounts across APAC, EMEA, LATAM, and North America.CORE EXPERTISE: Enterprise ABM | AI Marketing Systems | Revenue Pipeline Development | GTM Leadership | Marketing Automation (Demandbase, Pardot, Marketo)| Data Analytics (Tableau, PowerBI, GA4)AI CAPABILITIES: Custom AI Research Assistants | Intent-Based Orchestration | AI Sales Enablement | Landing Page OptimizationKEY RESULTS:$275M Revenue Influence | 35% Sales Quality Improvement | 50% Engagement Growth

Experience

1. Senior Campaign Manager - Growth Marketing

   Tiugo Technologies

   Oct 2025 — Present · US

   Revenue Accountability: Leading 2026 growth planning for TinyMCE and CKEditor through structured ABM programs (1:Many 1:Few,1:1 ) and integrated paid media campaigns to scale pipeline and accelerate conversions.• AI Strategy & Development: Built customized AI research assistants that evolved from basic information retrieval to strategic account analysis tools, enabling sales teams to identify whitespace opportunities and conduct deep account research at scale.• Conversion Optimization: Designed high-converting landing pages using Lovable.AI and the Daniel Priestley Scorecard methodology, integrating surveys that capture prospect pain points to streamline AE discovery processes.• Sales Enablement: Diagnosed and eliminated critical AE bottlenecks by designing AI-powered Sales Enablement Kits featuring personalized HeyGen video avatars and Loom video sequences to elevate sales conversation quality across the TinyMCE and CKEditor sales teams.• Email Outreach Redesign: Replaced generic 12-email sequences with personalized 3-email flows based on Gong best practices, improving response rates and professional credibility with enterprise buyers.• Cross-Functional Collaboration: Partnered with Product Marketing on campaign deliverables, RevOps on tracking frameworks, and BDR teams on lead enrichment to ensure targeting precision and data accuracy.• Intent Intelligence: Implemented Common Room to capture dark funnel engagement signals from GitHub and Slack communities, enabling sales teams to prioritize accounts demonstrating authentic product interest.

Education

• University of Balamand

  Bachelor of Science, Public Health and Developmental Sciences

Skills

• Event Management
• Management
• Social Media Marketing
• Brand Development
• Marketing Communications
• Outdoor Advertising
• Marketing Strategy
• Online Marketing
• Online Advertising
• Team Management
• Integrated Marketing
• Media Planning
• Advertising
• Brand Activation
• Marketing
• Digital Marketing
• Market Research
• Creative Direction