Margaret Moore

Role: Senior Data Scientist at Power Digital Marketing
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Margaret Moore

About me: interested in developing ML solutions for marketing/advertising…

Experience

Senior Data Scientist
Power Digital Marketing
Jun 2021 — Present
Developed an mixed model) solution for production in the company\'s software product (nova)- Additionally applied FB Robyn for agency’s custom offering - Applied Causal Inference to agency services to quantify lift on client KPIs - Automated an internal spreadsheet calculator into Shiny app Experience with DeepAR, FB Prophet, FB Robyn, XGBoost, hyperopt, optuna

Education

Wellesley College
B.A, May 2011; Philosophy; Mathematics; Psychology
2007 — 2011
Cornell University
Master's degree, Applied Statistics
2013 — 2014

Contact information

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Work email
•••••@powerdigitalmarketing.com
Personal email
•••••@•••••.com
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Current company

Power Digital Marketing

Advertising Services · 2.4K employees · Founded 2012 · San Diego, California, United States

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

powerdigitalmarketing.com

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About Margaret Moore

Experience

Senior Data Scientist

Education

Wellesley College

Cornell University

Find verified contacts for anyone on LinkedIn