Maisie Goss
Advisor @Kolleno
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WORK HISTORY
Advisor @Kolleno
Kolleno is a financial operations platform that brings together receivables, payables, payments and reconciliation - all in one place.Ranked among the top 50 Softwares in Accounting & Finance by G2, the platform is built for and by finance professionals to automate and optimise finance back-office processes with highly customisable workflows. Kolleno simplifies the management of client payments, related communications, and financial reporting by keeping everything in sync - data, systems, and people.Powered by advanced AI capabilities, Kolleno pulls data from all incoming accounting systems, ERPs and CRMs, translating context-sensitive data into actionable insights.
EDUCATION
Emory University - Goizueta Business School
Bachelor's Degree, International Marketing
The Grammar School At Leeds
A Levels, Business Studies (A*), Psychology (A*), Economics (A), Physics and English Literature
The University of Manchester
International Management with American Business Studies, Marketing Specialism
University of Leeds
Master’s Degree, MSc International Marketing Management
ABOUT MAISIE GOSS
I’m a passionate, data-driven revenue leader with a track record of building high-performing marketing engines across global B2B tech companies, from VC and PE-backed scale ups to ambitious founder-led ventures.Most recently, I led global demand generation at Payhawk, the leading spend management solution for scaling businesses. As VP Global Demand Generation, I built and scaled a world-class team, restructured our funnel from lead gen to demand gen and intent capture, and helped drive a 220% YoY increase in marketing-sourced pipeline, a 50% rise in MQLs, and a 105% uplift in closed-won deals. I launched our first ABM strategy, embedded Demandbase, and drove inbound plays across mid-market and enterprise globally.Today, I run Maverick & Co, a fractional CMO and strategic marketing consultancy. I work with fast-growing SaaS companies and PE/VC-backed portcos to drive GTM clarity, unlock pipeline, and build demand-first brands. My sweet spot? Where creative meets commercial: modern demand gen, inbound, ABM, field, and brand, all tied to revenue.With an MSc in International Marketing Management from the University of Leeds and a BA from the University of Manchester (including a year at Emory University in Atlanta), I combine academic grounding with on-the-ground leadership in global markets. Along the way, I’ve been shortlisted for The Drum\'s Rising Star award and was proudly dubbed a “badass gal” of the creative industry.I’m always open to connecting with founders, marketers, and operators looking to scale — let’s build something remarkable.
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