Nguyen
Growth @ EarnIn | Scaling products to the next level
- Role
- Senior Growth Marketing Manager at EarnIn
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Nguyen
I’m a growth marketing leader with 10 years of experience helping DTC startups scale by driving user acquisition. I specialize in building data-driven strategies that not only accelerate growth but also deliver measurable impact across the business.Over the years, I’ve managed 8-figure annual budgets and led performance across diverse channels—including Paid Social, Paid Search, Display, and Offline—optimizing marketing spend to maximize ROI. What excites me most is combining analytical rigor with robust experimentation and creative strategy to unlock new growth opportunities and take products to the next stage of scale.Let\'s connect—I’m always open to discussing growth tactics, industry trends, or potential collaborations!
Experience
Senior Growth Marketing Manager
Jul 2023 — Present · San Francisco, CA, US
ROI Efficiency: Collaborated with Analytics to build Media Mix Modeling and Incrementality Lift tests, optimizing budget allocation. Improved ROAS while sustaining new customer acquisition growth- Experimentation Roadmap: Built and executed an end-to-end testing roadmap across Paid Social, Display, and App Store channels. Led initiative across Data Science, Engineering, Creative, Legal, and Finance teams. Optimizations scaled Android and Web spend, and improved install rate while sustaining CAC and ROAS efficiency- Creative Strategy: Partnered with Design + Creative to operationalize a rapid creative testing roadmap. Testing program delivered a pipeline of seven new concepts per month and became a major growth driver, accounting for 20–40% of channel performance.
Education
University of California, Davis - Graduate School of Management
Master of Business Administration - MBA, Business Statistics
2017 — 2019
University of Michigan - School of Information
Coursera Certification - Applied Data Science with Python Specialization, Data Science
2018 — 2018
Foreign Trade University
Bachelor of Arts - BA, International Business
2010 — 2014
Skills
- Statistics
- Customer Service
- Google Analytics
- Presentation Skills
- Research
- Digital Marketing
- Marketing Communications
- Team Leadership
- Public Relations
- Social Media
- Branding
- Microsoft Office
- Teamwork
- English
- Data Analysis
- Leadership
- Market Research
- Editing
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