Maile Buker
Fractional Chief Marketing Officer, Corporate Board Member | Accelerating growth for small to enterprise-scale companies
- Role
- Chief Marketing Officer at Chief Outsiders
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Maile Buker
Maile works with CEOs of small to enterprise-scale consumer brands, consumer packaged goods and retail companies to profitably grow their business, help them navigate transitions, and solve problems that hinder their success. She is a transformational marketing leader with diverse experience building iconic brands and producing solid results with winning strategies and flawless execution, while delivering an exceptional consumer experience. Recognized as resourceful, collaborative and curious, Maile brings excellent communication skills, strategic thought leadership, a passion for the business and strong bias for action. An energizing, authentic and values-driven leader, she maximizes business results by leveraging a digital-first approach and strong alignment with leaders, stakeholders, and cross-functional teams. Highlights: Led the launch of the first digital-only customer loyalty program for a large regional grocery chain, exceeding enrollment, incremental traffic and revenue goals by 150% in the first three years. Implemented new ecommerce website and consumer app, increasing sessions by 189% and decreasing bounce rate by 40%, contributing to ecommerce revenue growth of 98%. Recognized by the CEO for outstanding leadership during the pandemic. Led consumer packaging innovation that drove 80% of the product mix within three months of introduction, securing new selling channels and increasing trial and sampling occasions. Grew base business by 67% at a leading global brand of technical outdoor gear through the creation of a new brand identity, new ecommerce website and digital transformation, while leading expansion into new categories to drive sustainable growth. Led a cross-functional team to launch a women’s boot collection at a global footwear brand, resulting in 26% sell-through at a leading fashion retailer, with significant increase in margin, ASP and brand equity scores. Achieved 13% sales increase of private brands vs prior year, through strategic marketing support and innovative digital campaigns. Generated 12% increase in topline revenue at regional outdoor speciality retail chain through the creation of an activity-based consumer model and alignment of product, merchant and marketing teams. Grew revenue between 2x-4x at three different early stage beverage brands, supporting CEO/Founders with development of strategic marketing plans pre and post acquisition.When Maile is not helping businesses grow, you might find her: Writing a story Screaming down a toboggan chute Riding her Vespa
Experience
Chief Marketing Officer
Jan 2022 — Present · Portland, ME, US
Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 fractional Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs.
Education
Naropa University
Certificate in Authentic Leadership
University of Colorado Boulder
Bachelors, Economics, International Affairs
CREA - Sestri Levanti, Italy
Certificate in Facilitation Skills
Center for Creative Leadership (CCL)
Developing the Strategic Leader
2009
Creative Problem Solving Institute
St. Paul, MN
Skills
- Event Management
- Strategic Thinking
- Strategic Alliances
- Go-to-Market Strategy
- Apparel
- Interactive Advertising
- Strategic Partnerships
- Marketing Management
- Values-Based Leadership
- Sponsorship Programs
- Email Marketing
- Retail Marketing
- Team-Oriented
- Product Launch
- Brand Developement
- Brand Development
- Corporate Social Responsibility
- Marketing Research
- Team Building
- Field Marketing
- Marketing
- Branding Initiatives
- Brand Architecture
- Strategic Planning
- Outdoor Advertising
- Digital Marketing
- Beverage Industry
- Team Leadership
- Direct Marketing
- Cause Marketing
- Food & Beverage
- Outdoor Industry
- Advertising
- Lifestyle Brands
- Innovation
- Product Marketing
- Brand Awareness
- Social Media Marketing
- Online Advertising
- Public Relations
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