Maila Leskinen
Co-Founder|International Marketing Consultant| Consumer Sciences and Strategies
- Role
- Co-founder at Hotel Collection
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Maila Leskinen
As an accomplished leader in luxury consumer insights and analytics, I have extensive expertise in designing marketing strategies for the beauty and fashion industries. My expertise includes understanding and engaging luxury consumers in China, the US and Europe. Throughout my career, I have focused on building powerful consumer and data insights to influence brand leadership decisions. I have demonstrated success in brand positioning, product innovation, digital advertising, social media, e-commerce and retail. My successful leadership in insights and data analytics has contributed to double-digit growth and year-over-year market share expansion. My proprietary “consumer-first” innovation research methodology delves into the actions, moods, emotions, and preferences of luxury consumers to mine insights, identify breakthrough opportunities, and inspire creativity to win in the marketplace. Outside of my corporate work, I am passionate about imparting my knowledge and developing the next generation of marketing professionals as a lecturer in research and statistics at the University of Miami. My vision extends beyond today to shaping the future landscape of insights and data. Specialties include: 1. Brand and product positioning: drive growth and profitability in new markets, retailers, brands, and products 2. US, China and Europe market expertise: tailor strategies that resonate with the luxury consumer in local markets 3. Consumer insights: influence decisions with mastery of qualitative and quantitative research methodologies 4. Advanced data analytics and statistics: transform data into insights to action 5. CRM data analytics: develop personalized targeting within customer relationship management 6. Social listening: tap into real-time conversations on brand sentiment and emerging trends 7. Artificial intelligence (AI): integrate AI-driven consumer insights and analytics solutions to enhance predictive analyses 8. Team leadership: lead high-performing teams, fostering a culture of creativity, collaboration, and continuous learning
Experience
Co-founder
Jan 2020 — Present · Miami, FL, US
Leading global marketing insights and analytics in digital, social media, e-commerce, retail and product innovation to deliver best-in-class integrated marketing strategy for Hotel Collection
Education
Université Paris-Sorbonne
Bachelor's degree, International Marketing
2000 — 2004
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