Maike Burger
Principal i Customer Centric Advisory @rpc - The Retail Performance Company
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WORK HISTORY
Principal i Customer Centric Advisory @rpc - The Retail Performance Company
Munich, DE
Leading a service unit with responsibility for client advisory, offering development, and delivery excellence. Guiding executive clients through customer-centric transformation programs, managing key accounts, and steering international teams. Focus on scaling advisory services, strengthening long-term client relationships, and delivering measurable impact in loyalty and sales growth.
EDUCATION
University of St.Gallen (HSG) – Executive School
General Management Highlights
IESE Business School
Become a positive leader to accelerate positive change
Universität des Saarlandes
Master of Arts (M.A.)
ABOUT MAIKE BURGER
Shaping the future of physical & digital retail | Driving loyalty & growthI love retail. I create experiences that customers remember – and that make companies stronger. Digitization is my tool, but people and emotions are at the core.Since 2016 at The Retail Performance Company (a BMW Group JV), I have been leading teams and projects that bring physical and digital retail together. From premium automotive to lifestyle brands, I help companies rethink their sales and service models – creating customer journeys that inspire and deliver results.Earlier in my career, I shaped sales, business development, and product launches in the telecommunications industry (Siemens, Viag Interkom, E-Plus, Telefónica O2). That experience taught me how to scale complex retail networks – knowledge I now apply in consulting with a clear focus: better experiences, stronger loyalty, higher sales.Focus areas: Retail Transformation • Customer Experience • Omnichannel Sales & Service • Digital Enablement • Leadership & Business Development
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