Maiia Spivak
Director, Data Strategy @Havas Health Network
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WORK HISTORY
Director, Data Strategy @Havas Health Network
Toronto, ON, CA
developed innovative data intelligence strategies, aligning cross-functional teams to solve complex marketing and customer experience challenges across the Havas network• drove thought leadership in data strategy and omnichannel design, leveraging analytics and insights to craft impactful customer journeys and drive client success• implemented measurable value through the creation of advanced measurement frameworks, actionable KPIs, and continuous performance optimization strategies• fostered strong partnerships with clients and internal teams, acting as a trusted advisor on data ethics, privacy, and emerging trends in marketing technology• executed cross-agency collaboration to translate client goals into transformative solutions - ranging from campaign-level analytics to enterprise-wide experience design
EDUCATION
Kharkiv National Academy of Municipal Economy
Bachelor's Degree, Management
George Brown Polytechnic
Postgraduate Certificate, Human Resources Management
George Brown Polytechnic
Postgraduate Certificate, Strategic Relationship Marketing
Schulich School of Business - York University
Master of Business Analytics
SKILLS
ABOUT MAIIA SPIVAK
Maiia Spivak is a recognized leader in data strategy, guiding clients through transformative AI-driven journeys that align data initiatives with overarching strategic objectives and create substantial business value. With a robust background in data science, business intelligence, and data product development, Maiia brings over a decade of experience across sectors including healthcare, telecom, retail, media, and logistics. Her deep industry knowledge, coupled with a strong strategic acumen, enables her to cultivate lasting partnerships with clients, delivering insights that drive measurable impact.An expert in bridging the divide between business and technology, Maiia works closely with C-suite executives and cross-functional teams, embedding data-driven insights into organizational strategy to enhance customer experience and optimize operational performance. Her work champions the power of data as a lever for business transformation, fostering sustainable, competitive advantage.Known as a thought leader and a committed mentor, Maiia contributes regularly to industry discussions and guides emerging talent in data strategy. She holds the conviction that AI and data are catalysts for profound change, fundamental to reshaping industries and unlocking future growth opportunities.
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