Hammad

About Hammad

With extensive experience in the consumer goods industry, I currently serve as the Brand Director for Glade North America at SC Johnson, where I direct brand strategy and equity while overseeing P&L ownership and resource allocation. My work focuses on developing comprehensive growth-oriented roadmaps and fostering collaboration with media and advertising partners to strengthen brand visibility. With more than 1.5 years in my current role and additional expertise in global brand development, brand strategy, and innovation, I am passionate about aligning brand initiatives with business objectives. I am committed to delivering impactful results through strategic planning and fostering partnerships that drive sustainable brand growth.

Experience

1. Brand Director, Glade North America

   SC Johnson

   Jul 2024 — Present · Chicago, IL, US

   Directed brand strategy and equity for Glade North America, ensuring alignment with business objectives. • Managed P&L ownership, overseeing financial performance and resource allocation. • Cultivated strong relationships with media and advertising agencies to enhance brand visibility. • Developed a comprehensive five-year roadmap to guide brand growth and innovation.

Education

• The University of Huddersfield

  MSc - post graduate diploma, Marketing

  2006 — 2008

Skills

• Brand Development
• Sales
• Shopper Marketing
• Budgets
• Customer Insight
• Brand Management
• Marketing Strategy
• Leadership
• Product Management
• Marketing Communications
• Strategy
• Key Account Management
• Advertising
• Market Research
• Business Planning
• Digital Marketing
• Marketing Research
• Marketing
• Fmcg
• Strategic Planning
• Management
• Trade Marketing
• Online Marketing
• Market Planning
• Negotiation
• Marketing Management
• Market Analysis
• Product Development
• Analysis
• Direct Marketing
• Forecasting
• Competitive Analysis
• Web Content Management
• Public Relations
• Business Strategy