Maia Wapnick
VP, Strategy at Hypothesis
- Role
- Vice President Strategy, Hypothesis at Hypothesis Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Maia Wapnick
Bold and creative insights leader with over 15 years\' experience in brand-building research and strategy. I partner with clients across auto, tech, entertainment, and retail to drive turnarounds, fuel B2B and B2C strategies, and spark out-of-the-box solutions. With my finger on the pulse of cultural change, I uncover the deeper truths of consumer behavior that give brands their edge.
Experience
Vice President Strategy, Hypothesis
May 2022 — Present · Los Angeles, CA, US
Education
University of California, Berkeley
BA, Interdisciplinary Studies
2002 — 2006
Skills
- Event Planning
- Online Research
- Vendor Management
- Customer Insight
- Shopper Marketing
- Ethnography
- Video Production
- Project Staffing
- Copy Editing
- Survey Research
- Research Design
- Focus Groups
- Questionnaire Design
- Data Analysis
- Market Research
- Editing
- Segmentation
- Project Management
- New Media
- User Experience
- Social Media
- Quantitative Research
- Advertising Research
- Marketing Research
- Information Sharing
- Primary Research
- Creative Writing
- Qualitative Research
- Consumer Products
- Team Building
- Design Research
- Survey Design
- Consumer Behaviour
- Social Media Marketing
- Brand Architecture
- Contemporary Dance
- Luxury Brand Marketing
- Analytics
- Strategy
- Messaging
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