Maia Bell

About Maia Bell

I am a successful marketing generalist with over 15 years of marketing experience in many different industries including financial services, insurance, retail and broadcasting. My skill-set and industry expertise are comprehensive and up-to-date. My career has seen its share of achievements and my skills are as follows- Lead, manage, develop and distribute integrated marketing strategies and plans - Manage budgets for mid and large scale projects - Develop and execute communications strategies including editorial calendar creation, management and distribution - Partner with internal and external business partners including c-suite executives, sales professionals, relationship managers, etc- Support client retention and new business development/acquisition - Manage multi-channel marketing programs - Utilize measurement tools to analyze marketing programs via google analytics and HubSpot - Lead cross functional teams comprised of creative team members, sales executives, etc- Create journey maps for client experiences - Analyze marketing campaigns - Manage digital marketing initiatives including social media marketing and lead gen campaigns - Craft messaging and lead content marketing efforts including thought leadership programs comprised of blog posts, vlogs, infographics, white papers, etc.

Experience

1. Advisor, Marketing Communications

   TransUnion

   Mar 2023 — Present

Education

• Drexel University

  MBA, Marketing

  2011 — 2013

• Morgan State University

  BS, Marketing

  2000 — 2003