Mahvish Ashraf
Growing Fast&Up India | Former Director of Marketing Coordinators at Dingus & Zazzy | Ex- KPMG
- Role
- Manager - Strategy and Business Development at Fast&Up India
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mahvish Ashraf
I thrive in fast-paced environments where vision turns into execution. With deep roots in…
Experience
Manager - Strategy and Business Development
Mar 2025 — Present · New Delhi, IN
Driving marketing, regional expansion, partnerships, and strategic initiatives across three powerhouse brands - Fast & Up, Chicnutrix and Nightout. Focused on North India market penetration and long-term brand building. Building high impact strategies that directly influence brand growth and revenue. Fast & Up- Leading all marketing efforts in North India, including digital, offline, and influencer-led strategies- Driving brand activations, fitness partnerships, and athlete engagement to boost visibility in key regional markets- Growing the market presence of the full product portfolio with a focused push on Fast & Up Reload and Ready-to-Drink variants through targeted campaign, collaborations and activation.Chicnutrix- Overseeing brand presence and community development in North India through influencer marketing, beauty and wellness events, and retail collaborations- Planning integrated campaigns across offline, digital, and experiential platforms to grow user base and engagement- Spearheading partnerships to drive relevance and reach.Nightout- Creating go-to-market strategies for Nightout’s lifestyle and entertainment platform in new cities to encourage brand growth and expansion- Strategizing partnerships with entertainment and event spaces, and local influencers to drive growth and revenue.
Education
American Embassy School, New Delhi
High School Diploma
Amity University
Bachelor of Business Administration - BBA, Marketing
2015 — 2018
Kellogg Executive Education
Professional Certificate in Digital Marketing, Marketing
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