Mahta Eghbali
Global Marketing, Business and Creative Executive
- Role
- Vice President, Strategic Alliances and Global Partnerships at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mahta Eghbali
Partnerships, content, growth and brand marketer. Driven by data, obsessed with customers, passionate about entertainment and technology. Over 20 years of experience across consulting, tech, CPG, retail, entertainment and mobile. Expertise in E-commerce, consumer marketing, messaging and product development, building audience programs from scratch, go-to-market strategy and execution, content marketing / writing, demand generation, partnership negotiation and management.
Experience
Vice President, Strategic Alliances and Global Partnerships
Jan 2024 — Present · Los Angeles, CA, US
Education
University of California, Berkeley, Haas School of Business
MBA
2007 — 2009
University of California, Berkeley, Haas School of Business
B.S., Business Administration
2000 — 2004
Skills
- Product Management
- Marketing Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- E-Commerce
- Integrated Marketing
- Program Management
- Competitive Analysis
- Strategic Planning
- Leadership
- Vendor Management
- Management
- Business Development
- Vendor Relationships
- Strategic Partnerships
- Product Marketing
- Business Planning
- Marketing Communications
- Direct Marketing
- Business Case
- Consulting
- Project Management
- Analytics
- Business Strategy
- Go-to-Market Strategy
- Marketing
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