Mahsa Zare
Vice President Brand Marketing Manager @ConnectOne Bank
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WORK HISTORY
Vice President Brand Marketing Manager @ConnectOne Bank
NY, US
EDUCATION
New York University
Master's degree, Graphic Communications Management and Technology
ABOUT MAHSA ZARE
Experienced marketing and communication manager with a strong focus on strategy and planning, advertising, production, data analytics, financial management. Proven track record of managing and leading projects in a wide range of traditional and digital channels. Collaborate in execution of measurement frameworks and customer centricity programs. Manage and support the execution of marketing and advertising campaigns as well as managing digital marketing campaigns. Core Competencies• Marketing Strategy, Execution & Financial Planning• Customer Experience/CX & Insights • Design Thinking & Journey Mapping • Marketing Automation, Lead Generation & A/B testing• Customer Data Platforms • Marketing Mix Modeling • Data Analytics, Modeling & Managing Big Data• Sales Enablement Tools • Brand Management• Integrated Marketing & Digital Campaigns • SEO, Social Media & Media• Measurement Frame Work Design & Management• Proposition Development & Project Management • Product Positioning & Messaging • Governance & Controls• Agile• Growth Hacking• Excel, Qlik, Tableau, Adobe Analytics, Eloqua, Tealium, Google Analytics, Sprinklr, Adobe Creative Suite, Monday.com, Slack, MS Office & Team, LinkedIn Sales Navigator & Elevate
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