Mahima Verma
Brand & Growth Strategist @ PW | Scaled 30M+ Community & 2B+ Views | ATL, BTL & Social-First Marketing
- Role
- Brand Manager Social Media Lead at PW (PhysicsWallah)
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mahima Verma
I’m a Senior Brand & Growth Leader with 7+ years of experience building and scaling…
Experience
Brand Manager Social Media Lead
Nov 2021 — Present · IN
Driving end-to-end brand strategy across K-12, Defence & multiple State Boards (UP, Bihar, MP, JAC, RBSE, JKBose) with ATL, BTL, organic, and faculty branding initiatives- Scaled India’s largest student community to 30M+ learners, powering 2B+ organic views across Instagram, YouTube & Telegram- Lead a 40-member in-house team (marketers, designers, writers, editors) — building a fast-moving content engine that consistently delivers viral campaigns- Engineered in-house analytics systems to measure campaign ROI, resulting in 125% YoY subscriber growth - Boosted retention by 20% by leveraging consumer insights, market research, and audience behavior data- Launched 30+ new categories organically, accelerating GTM awareness and strengthening PW’s position as India’s largest edtech brand- Partner with product, academic & offline teams to deliver high-impact marketing campaigns and flagship events.
Education
Delhi University
Bachelor of Science - BS, Computer Science
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