Mahima Yadav
Research, Strategy & Insights Data → Narratives → Business Impact
- Role
- Senior Research Analyst at Savanta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mahima Yadav
I’m passionate about uncovering the “why” behind consumer behavior and turning those insights into stories and frameworks that drive real impact. My experience spans both B2B and B2C research, analytics and strategy, from designing global studies to scaling insights into playbooks and dashboards that sales and marketing teams actually use. I’ve explored everything from social commerce trends to media spend strategies and I’m always curious about what motivates people. I’m currently diving into behavioral economics to deepen that curiosity and would love to connect and share ideas.
Experience
Senior Research Analyst
Feb 2026 — Present · NY, US
Education
Pace University - Lubin School of Business
Master's degree, Marketing Analytics
Maharaja Surajmal Institute
Bachelor of Business Administration - BBA, Business Administration and Management, General
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