Mahima Sukhramani
- Role
- Product Manager, Growth & Engagement at Credit Karma
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Mahima Sukhramani
I’m passionate about building products that help people take control of their goals…
Experience
Product Manager, Growth & Engagement
Oct 2023 — Present · Oakland, CA, US
Credit Karma empowers millions of users with tools to take control of their financial lives, and I’m proud to contribute to that mission. I\'ve Partnered cross-functionally to shape the product strategy and roadmap for Credit Karma’s tax filing experience, contributing to a team effort that grew channel-driven revenue from ~$15M to $100M+ over two years by driving activation, engagement, and repeat usage across mobile and web- Drove a 10% lift in tax filing conversion by launching and optimizing personalized intent building tools such as Refund Estimator, personalized insights & behavioral design improvement tailored to user intents- Launched engagement-driving features like GenAI-powered “Tax Impact by Life Event” insights, which helped users understand financial triggers (e.g. having a child, buying a home), increasing preseason tool usage and downstream filing intent- Drove adoption of higher-value product SKUs (Assisted Filing) by segmenting users based on complexity, income, and behavioral signals — resulting in a 22% assisted SKU adoption rate.
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