Mahima Arun

About Mahima Arun

Performance Marketing | Brand Campaigns | Product Launches | Digital StrategyHi, I\'m Mahima – a performance marketing professional passionate about driving impactful performance marketing campaigns and orchestrating high-ROI launches across digital channels. I’ve led initiatives for Top brands like Sephora, SUGAR Cosmetics, SUGAR POP blending data-driven strategies with creative storytelling to maximize reach, engagement, and conversions.My work spans campaign planning, execution, and optimization, from conceptualizing launch strategies to analyzing performance insights that guide future campaigns. What I bring:a) Expertise in performance marketing across Meta, Google, Snapchat, Apple Search Ads & moreb) Proven track record in brand launches and campaign management for luxury & mass-market brandsc) Data-driven approach to optimizing ROAS, engagement, and conversion ratesd) Experience translating insights into actionable marketing strategies that shape brand growth Passionate about building campaigns that create memorable brand experiences and measurable results.

Experience

1. Deputy Manager - Paid Media

   Reliance Retail

   Sep 2024 — Present · Mumbai, IN

   Managing end to end Performance Marketing for Sephora IndiaDriving Google, Meta, Apple Search, Snapchat Performance, analyzing funnel trends, conducting root cause analysis, and providing strategic recommendations for campaign and creative optimizations.Designed & executed strategic media plans for major brand launches (Rare Beauty, Fenty Beauty, Milk Makeup, Sol de Janeiro)- Localized creative & messaging, Phased funnel-based budgeting, and Performance-driven optimizations

Education

• Sophia College, Mumbai

  Bachelor of Science, Microbiology

  2015 — 2018