Mahika Bibiyan

About Mahika Bibiyan

I am a media and communication graduate, with a specialization in advertising. I am interested in creative copywriting, curating content and brand strategy. I look forward to challenges that push me closer to my potential; a potential always being pushed to greater heights.With a passion to write, I believe that literature is the art read between the lines, beneath the words and among the letters. Impactful storytelling captures the audience just like powerful narratives compel a change.If you don\'t find me penning down my thoughts, you may catch me humming to my favorite songs or binge watching true crime documentaries.The best piece of advice from me would be -\"Strive, suffer, succeed\".

Experience

1. Content Manager

   Amber

   Apr 2025 — Present · Pune, IN

   Managing a team of 3 content writers, and 2 growth apprentices, my primary responsibilities are to drive high-engagement projects, cross-team collaborations with marketing, design, emailer team, etc, effectively market major B2B-driven projects like webinars, product launches, industry reports, newsletters, and more. Assisted in building B2B brand visibility for amber- Managed a team of 5 talented content writers, strategists and apprentices- Conducted amber\'s biggest Market Insights Webinar with 83% of PBSA supply partners in presence- Successfully marketed B2B bi-weekly newsletters with 50%+ open rates and high clicks - Accumulated a total of 60k+ impressions on LinkedIn homepage posts in 3 months, while driving individual LinkedIn handle posts of stakeholders- Built brand recall of Market Insights Webinar by conducting 5+ webinars and product launches in 1 year- Currently strategising to effectively market upcoming Amber\'s fest in June 2025

Education

• Symbiosis Centre for Media & Communication (SCMC)

  Bachelor's degree, Mass Communication/Media Studies

  2019 — 2022