Mahesh Patil
I help business leaders scale up through strategic growth marketing, impactful branding, product design, and storytelling. Founder: August Company | Ex - Idea Vodafone, L&K Saatchi & Saatchi, HFI, Star TV
- Role
- Visiting Faculty at École Intuit Lab
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mahesh Patil
Overview• Over 23 years of global experience across various sectors like Technology, Media, FMCG, Consumer Electronics, Telecom and BFSI. • Successfully built large consumer and B2B brands through strategic planning, user-centric product development, persuasive storytelling and engaging campaigns.• Managed exceptional creative campaigns which have won prestigious awards including MMA, ABBYs, EMVIEs, EFFIEs, DMA, IDMA, Aegis Awards, Promax, British Interactive Media Award and Milia d’Or.• Built highly engaging digital products based on user-centred design principles. Delivered significant ROI through ethnographic research and UX design for marquee brands such as Apple, Intel, Bloomberg, GSK and HDFC Bank.• Managed ROI-based digital campaigns for marquee brands such as Apple, Idea Cellular, Magnum, Renault India, OnePlus, and more. • Successfully led digital transformation initiatives within large enterprises and helped start-ups be digitally native. Achievements• Developed Servify’s marketing plan and strategy that delivered annual revenue of ₹70Cr in just 3 years. As part of the core team, created an investor story that was integral in securing three rounds of VC funding including series B funding of $15Mn by sharply defining the core value proposition of the product offering. Spearheaded the UX design effort of Servify’s after-sales service platform for enterprise users and consumers, which was seamlessly adopted by leading brands like Apple, OnePlus, Reliance Jio and Godrej.• Successfully conceptualized and led Idea Cellular’s digital marketing initiative that achieved BTI parity with Vodafone across urban centres. Idea Cellular became one of the most engaged brands on social media and achieved 1Mn requests for mobile number portability through digital channels. Enabled annual revenue of ₹30Cr through digital channels within 18 months.• Enabled Renault Duster to clinch market leadership from Ford Eco-sport in the cross-over SUV segment by launching “Gang of Dusters” IP that positioned Renault Duster as the True-Blue SUV.• Established Channel [V]s online brand extension to successfully gain leadership over MTV India.
Experience
Visiting Faculty
Jan 2022 — Present · Mumbai, IN
Education
Sir J J Institute of Applied Art
B.F.A., Advertising
1990 — 1995
Parle Tilak Vidyalaya
SSC
1980 — 1990
Skills
- User Experience
- Creative Direction
- Design Thinking
- Experience Design
- Communication Design
- Brand Design
- Interaction Design
- Customer Insight
- Art Direction
- Ethnography
- User-Centered Design
- Usability
- Information Architecture
- User Interface
- Mobile Devices
- Mobile Applications
- Product Design
- Usability Engineering
- Digital Marketing
- Web Analytics
- Visual Identity Design
- Social Media Marketing
- Marketing Strategy
- Mobile Marketing
- Marketing Communications
- Strategic Planning
- Strategy
- Advertising
- User Experience Design
- Start-Ups
- User Interface Design
- Graphic Design
- Product Development
- Sem
- Online Advertising
- Brand Management
- Creative Strategy
- Media Planning
- Marketing
- Crm
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