Mahesh Umbare
B2B & B2C Digital Marketing Expert | IT Staff Augmentation | Top Bench Talent: Java, Python, PHP, DevOps, .NET, React, Flutter
- Role
- Digital Marketing Lead at Appzia Technologies
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Mahesh Umbare
Results-driven Digital Marketing Lead with 7+ years of experience driving measurable…
Experience
Digital Marketing Lead
Sep 2023 — Present · Pune, IN
Worked on orchestrating comprehensive marketing strategies across diverse channels.• Committed to enhancing the company\'s online presence through strategic SEO and social media marketing efforts.• Worked closely on lead generation campaigns to pitch various IT services of the company like custom software/app development, staff augmentation, QA testing etc. • Developed and executed email marketing campaigns to nurture leads and drive conversions, utilizing segmentation, personalization, and A/B testing techniques to optimize performance and engagement.• Executed comprehensive search engine optimization (SEO) strategies, integrating on-page, off-page, and technical techniques to bolster website visibility and ensure alignment with search engine protocols.• Led the implementation of content marketing strategies, including the creation of high-quality, SEO-optimized content across various platforms to enhance brand visibility, attract target audiences, and drive organic traffic growth.• Worked on comprehensive Google Ads campaigns, overseeing campaign creation, optimization, and analysis across the Google Search and Display networks. Conducted meticulous keyword research, optimized budgets and bids, and developed compelling ad copies and display banners to enhance campaign performance.
Education
University Department of Management Science (UDMS), Dr. Babasaheb Ambedkar Marathwada University, Au
PGDBM
2019 — 2021
Doctor Babasaheb Ambedkar Marathwada University
Bsc
2016 — 2019
Yashwantrao Chavan Maharashtra Open University
Bachelor of Arts - BA
2015 — 2018
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