Mahdokht Shafaei
Product Marketing Manager at Paylocity | B2B SaaS Positioning & Messaging | Elevating Go-to-Market Strategies
- Role
- Product Marketing Manager at Paylocity
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mahdokht Shafaei
I am a results-driven Product Marketing Manager with a proven track record in orchestrating successful product launches, crafting compelling positioning and messaging, and developing impactful go-to-market strategies for B2B products within high-growth SaaS companies. Holding PMA certification, I excel in fostering collaboration among Product, Sales, Marketing, and Customer Success teams, aligning Product strategies seamlessly with Marketing and Sales initiatives.As a natural storyteller, I have a passion for uncovering \"Whys\" and bringing products and initiatives to life. My curiosity leads to gaining insights into customer intentions, market needs, and competitive landscapes. I am also passionate about tracking the footprint of prospects throughout the buyer\'s journey to deploy tailored programs. Throughout my professional career, I have worn many hats, from QA testing and Account Management to Growth Marketing, where I led multi-channel demand generation programs and executed ROI-driven campaigns in B2B SaaS companies.Key Skills: Go-to-Market Strategy, Product and Feature Launch, Marketing Analytics, Positioning, Messaging, Competitive Intelligence, problem-solver, Lifecycle Marketing, Market Analysis, Buyer Persona Development, Market Segmentation, Project Management, Data Analysis, Sales Enablement, Content Marketing, Marketing Collaterals.Tools and Platforms: Hubspot, Highspot, Salesforce, Jira, Confluence, Google Analytics, Google Ads, Capterra PPC, G2, Microsoft Excel, ZoomInfo, Productboard, Asana, Monday.
Experience
Product Marketing Manager
Jun 2023 — Present
Oversee product marketing initiatives of talent development and employee engagement products including, Employee Voice, Recognition & Rewards, Recruiting, Onboarding, LMS, Performance, and Mobile.
Education
University of Isfahan
Bachelor of Business Administration - BBA
BrainStation
Product Management
2020
National Organization for Development of Exceptional Talents (Sampad)
High School, Mathematics
University of Isfahan
Master's degree, Business, Management, Marketing, and Related Support Services
BCIT School of Business + Media
Social Media and Digital Marketing
2018
Skills
- Market Research
- Microsoft Office
- Sales
- Customer Service
- Teamwork
- Skilled Multi-Tasker
- Analytical Skills
- Marketing
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