Maharsh Kumar

About Maharsh Kumar

I currently work in brand growth and e-commerce, where I focus on understanding how…

Experience

1. Marketing Executive

   Dennison India

   Sep 2024 — Present · Noida, IN

   I lead end-to-end brand growth initiatives by combining data-driven strategy with creative execution. My role involves cross-functional collaboration across digital, retail, and influencer touchpoints to build a cohesive and impactful brand presence.Core ResponsibilitiesMarketing Strategy & Campaign PlanningI develop and execute integrated marketing campaigns aimed at increasing brand visibility, driving customer engagement, and delivering measurable business outcomes.Website Management & User ExperienceI oversee the maintenance and performance of the Dennison website, ensuring optimal functionality, user experience, and alignment with brand standards.Influencer Marketing OversightI manage relationships with multiple influencer marketing agencies to ensure consistent brand messaging, campaign alignment, and targeted audience reach across platforms.Social Media & Content DevelopmentI lead the planning and creation of social media content that aligns with our brand voice, engages our audience, and supports campaign goals across platforms like Instagram, Facebook, and Pinterest.On-Ground ActivationsI conceptualize and execute offline marketing activations and campaigns, bridging the gap between digital engagement and physical brand experience.Retention MarketingI execute targeted retention campaigns via WhatsApp and SMS, focused on improving customer lifecycle value and enhancing repeat engagement.Sales & Seasonal Planning AlignmentI collaborate closely with sales and merchandising teams to synchronize marketing initiatives with business goals, ensuring timely and effective execution.Team ManagementI lead and mentor a team of marketing interns, ensuring streamlined operations, creative output, and hands-on learning across day-to-day functions.My approach is grounded in strategic thinking, consistent storytelling, and a deep understanding of evolving consumer behavior, all aimed at building long-term brand value.

Education

• Indira Gandhi National Open University

  Bachelor of Commerce - BCom

  2023