Mahalakshmi Somasundaram

About Mahalakshmi Somasundaram

I bring over 18 years of experience in UX Research, Design, and Strategy across B2B and B2C platforms, and across various sectors that include e-commerce, banking, fintech, insurance, telecom, healthcare, education, and travel amongst others. Rooted at the confluence of business, design, and technology, I have led multiple UX design efforts from \'Research to Implementation\', and have delivered impactful digital experiences that help businesses increase customer engagement, satisfaction, and retention. Among the clients and brands served, few notable ones include ICICI, YES bank, Rabobank, ANZ, Blackrock, Chrysalis, SBI Cards, Seagate, Pockets by ICICI, Nuance, Nokia, Fedex, Makemytrip, Vodafone, Aflac, HDFC bankMy experience working collaboratively with various disciplines and verticals offers me an edge to define and develop UX strategy for businesses, and to help businesses build internal design capabilities with the right team.Having working experience both in a design agency and in-house design team equips me with a unique perspective to quickly grasp the limitations and opportunities of both settings.I also took a sabbatical for 3 years to discover and experience a different part of myself and totally enjoyed spending quality time with my son and family.My strengths include: Building design capabilities : Building effective design teams : End-to-end User-Centered Design (all phases): Translating research findings into actionable solutions : Stakeholder, Client engagement : UX Coaching, mentoring : Discovery and co-creation workshops, whiteboarding : Design Language System

Experience

1. Design Consultant

   Amtrex Contracting Llc

   Jan 2024 — Present · Chennai, IN

   I help organizations unlock the transformative power of design by building high-performing design teams and crafting viable product design strategies with optimizing and integrating the design thinking process into the organization workflows- Advocate for the power of branding and UX design within organizations, emphasizing their impact on customer satisfaction and business success- Help organizations to define the unique value proposition and positioning of the brand in the market- Shape the visual and experiential identity that reflect the brand\'s personality and values- Fostering collaborative, high-performing teams through mentorship and strategic process implementation- Monitor the performance of digital initiatives through metrics such as user feedback, usability testing results, and brand perception studies.

Education

• Annamalai University

  M.Sc

• Annamalai University

  B.Sc

Skills

• Persona
• User Interface Design
• Usability Engineering
• Human Computer Interaction
• User-Centered Design
• Ethnography
• Heuristic Evaluation
• Wireframes
• User Interface
• Usability
• Contextual Inquiry
• User Experience Design
• Mobile Web Design
• Experience Design
• User Scenarios
• Interaction Design
• Product Design
• Design Strategy
• User Experience
• Usability Testing
• User Research
• Wire Framing
• Information Architecture
• Design Thinking