Mahak Mittal
Account Controller at Madison World
- Role
- Account Controller at Madison World
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mahak Mittal
Digital media planning professional with 8 years of experience in digital marketing, including ~6 years specializing in media planning for branding campaigns. I have worked on large-scale entertainment launches across platforms such as Amazon Prime Video, leading end-to-end media strategy and planning with campaign investments ranging from ₹50L–₹4Cr.My work focuses on building audience-first media strategies, combining reach & frequency planning, cohort-based targeting, and cross-platform media mix optimization across digital video, social, programmatic and OTT ecosystems. I have experience managing multi-language campaigns across English, Hindi and regional markets, collaborating closely with publishers, creative teams, and analytics partners to ensure campaigns deliver effective reach and strong media efficiency.Beyond planning, I enjoy working on data-led optimizations, publisher negotiations, and post-campaign insights that inform future campaign strategies. I have also mentored junior planners and led client strategy discussions as the primary SPOC for key campaigns.Key areas of expertise: • Digital Media Planning • OTT & Entertainment Campaigns • Reach & Frequency Planning • Audience Strategy & Cohort Planning • Cross-Platform Media Mix Development • Publisher Negotiations • Campaign Measurement & Insights
Experience
Account Controller
Apr 2026 — Present · Mumbai, IN
Education
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Engineering (BE), Computer Science
2010 — 2014
Devi Ahilya Vishwavidyalaya
MBA, E-Commerce/Electronic Commerce
2014 — 2016
Skills
- Direct Client Interaction
- Html
- Affiliate Marketing
- Interspire
- Social Media Marketing
- C
- Cascading Style Sheets (Css)
- Email Marketing
- Online Advertising
- Digital Marketing
- C++
- Windows
- Marketing
- Marketing Strategy
- Google Analytics
- Css
- Online Campaign Management
- Online Marketing
- Ubuntu
- Bulk Mailing
- Mailing List Management
- Lead Generation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.