Mahak Jyot
Global Digital Communications Coordinator @Centric Software
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WORK HISTORY
Global Digital Communications Coordinator @Centric Software
Scaled global social media presence from 17.8K to nearly 200K LinkedIn followers in under 2 years, doubling growth rate annually through sharp strategy and audience-focused storytelling- Boosted reach and engagement rates by 35%+ quarter-over-quarter through content strategic implementation- Lead influencer marketing initiatives and earned media outreach, securing high-authority backlinks and brand exposure in key markets- Built and maintained an international content calendar, coordinating with field marketing using Asana cutting campaign delays by 40%- Act as quality assurance resource across communications assets, ensuring adherence to brand voice and editorial standards- Partnered with localization and creative teams to launch multilingual content in 10+ markets, accelerating go-to-market timelines- Support SEO/SEM goals by partnering with web and digital teams to optimize visibility across geographies- Maintain SharePoint taxonomy and support asset hygiene best practices to streamline internal content management- Implemented advanced analytics tools to track performance metrics, enabling data-driven decisions that enhanced campaign ROIs.
EDUCATION
St. Theresa's Convent Sr. Sec. School
High School Diploma, High School/Secondary Diplomas and Certificates
Humber College
Digital Business Management, Bachelor of Commerce
ABOUT MAHAK JYOT
Digital Communications and Social Media Coordinator with over 3 years of experience in leading social media strategy, crafting compelling press releases, driving earned media coverage, and managing influencer partnerships. I work across the full spectrum of corporate communications, combining storytelling with strategic execution to elevate brand presence and deliver measurable results across global markets. Proven ability to translate insights into results-driven campaigns that boost visibility, and ROI.
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