Magz Karaya

About Magz Karaya

I\'m Magz, a Senior UX Designer and educator with a decade of experience building meaningful, user-centered digital experiences across different sectors. Currently at HubSpot, I lead high-impact initiatives like Spotlight, driving measurable growth such as gains in traffic, conversion, and adoption. My design ethos blends empathy, clarity, and systems thinking. I\'m on a mission to authentically inspire curiosity, awe, fun, and connection so that we can all grow better together. Beyond work, I mentor at QTBIPOC Design and speak at design communities to advocate for inclusive, collaborative practices. My personal narratives have inspired my passion to design with inclusivity, mindfulness, and empathy above all else. I have experience working with B2B experiences for web/SaaS, and products in the FinTech, Inbound Marketing, and AgroScience industry. Some of my core skills include interaction design, UX research, usability testing, wireframing, and prototyping. I consistently collaborate with UX Researchers, UI and UX Designers, Business Analysts, Product Owners, and Developers amongst others. As an active speaker, I have given talks on my UX journey, portfolio reviews, and advocacy for inclusive and diverse design at workshops and communities including QTBIPOC Design, TechTogether, HackOR and many more. I\'m an instructor and mentor at QTBIPOC Design working on being a mentor in our community where we provide a space for talented people to share their voice, concerns, knowledge, and grow together. Send me a message via email for my resume and portfolio: u••••••••@gmail.com

Experience

1. Senior User Experience Designer

   HubSpot

   Mar 2024 — Present · Seattle, WA, US

   At the forefront of driving innovation and excellence in our public facing digital experiences, and the infrastructure and systems to support these endeavors. My role has expanded to encompass greater strategic influence and a deeper commitment to enhancing the capabilities of our marketing teams.Key Responsibilities:• Leadership on High-Profile Projects: I am currently leading a new high-profile project, steering the UX design to ensure it aligns with HubSpot\'s strategic goals and delivers exceptional user experiences. This included the launch of our Case Studies Redesign, and Fall 2024 + Spring 2025 + Fall 2025 Spotlight web experience. • Strategic Influence: As the lead UX designer on these projects, I am increasingly involved in making strategic decisions that shape the direction of our UX team and initiatives. • Innovative and Efficient Solutions: I continue to champion innovation by developing solutions that enhance user engagement and satisfaction. Concurrently, I refine our UX team\'s design processes and documentation, ensuring workflows are efficient and effective. Achievements and Impact:• Fall 2025 performance:+25% traffic growth and +5.8% qualified lead growth over Spring 2025, with significant brand recognition improvements. • Spring 2025 performance:$2.7K in gross MRR, 79 demo requests, 140K+ total sessions.• Owned the end-to-end UX strategy and execution for 3 consecutive launches of HubSpot’s high-visibility “Spotlight” web experience. • Continuing to contribute towards elevating marketer\'s capabilities and upmarket engagement. • Delivered +25% traffic and +5.8% qualified lead growth in Fall 2024 over the prior launch.• Maintained user engagement with a 143% increase in feature adoption (Fall) and a sustained 105% lift in Spring 2025.• Successful CRO collaboration with an estimated +5.8% MRR (+5% signups CVR,+32% demos CVR).

Education

• Iowa State University

  Master of Science - MS, Human Computer Interaction

  2016

• Iowa State University

  Bachelor's degree, Industrial and Product Design

  2011 — 2015