Magnus Thalin
Commercial Director Europe & Asia @Play'n GO
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WORK HISTORY
Commercial Director Europe & Asia @Play'n GO
Stockholm County, SE
SummaryAs a Senior Leader, I oversee the comprehensive management of the department including 6 regional sales teams including Europe, Asia and Latam, serving as the pivotal connection between our clients and the company for both internal and external engagements, including business development initiatives. I spearhead the growth and enhancement of the sales department to effectively seize global business opportunities. As a key member of the commercial management team, I contribute substantially to discussions on daily operations and long-term strategies.My responsibilities extend to owning the sales process, and managing all aspects of account management and client relationships. I set and monitor goals for my direct reports, optimize CRM systems to bolster business operations, and conduct thorough competition analyses.Additionally, I refine business models for selling our products, oversee major customer projects, and collaborate with the management team to establish regional and market strategies aligned with the company\'s vision and mission. Ensuring departmental high performance, I prioritize effective execution of delivery and strategy, while also representing the company internally and externally.Internally, I collaborate with various departments to streamline operations and foster continuous improvement. I regularly review and update departmental policies, processes, and guidelines while upholding company values and compliance standards.People management is integral to my role, involving conducting performance and salary reviews in coordination with HR, addressing employee issues, driving recruitment efforts, and devising training plans to enhance departmental skills and competence.Company ProfilePlay\'n GO is a leading provider of innovative gaming solutions for online casinos, tailored to meet the needs of both players and operators. Headquartered in Sweden, Play\'n GO has established itself as a global prominent player in the iGaming industry
ABOUT MAGNUS THALIN
As a Commercial Director at Play\'n GO, I lead the sales department for Europe and Asia, overseeing six regional teams and serving as the key liaison between clients and the company. With over 20 years of experience in strategic sales management, I have a proven track record of driving revenue growth, enhancing client relationships, and optimizing sales processes. I hold a Commercial Director Master Class certification from Mercuri International Group and have completed courses in Strategic Marketing Management at Stockholm School of Economics. My goal is to leverage my expertise and leadership skills to seize global business opportunities and contribute to the company\'s long-term success.
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