Magnus Potter

About Magnus Potter

A flexible, focused problem solver and troubleshooter with extensive experience in digital paid media working with clients spanning a wide range of industries and geographies. Working in a small team I have been contributing to the strategy, planning and delivery of digital paid media campaigns across a variety of channels and in a wide range of European and global markets. Amongst others I was involved in running a variety of PPC activity for Coca Cola including their major campaign around Coke Zone, running the EMEA PPC campaigns for Western Union, running social media campaigns for Vodafone and display, search and other activity for French Connection and Toast. More broadly I have always been involved in fast changing companies and industries and have worked to provide whatever I can to help them face their challenges. This often involved learning new skills and tools ranging from Excel vlookups and macros at the start of my career to learning how to use Tableau to provide a unified report of one of our clients\' full range of digital marketing activities (whether managed by AKQA or not). I was born in Switzerland, living there for 7 years before spending 6 years in Germany: I enjoy learning about different cultures which has led to my recent extended trip to Asia after leaving AKQA.

Experience

1. Senior Director

   Crealytics

   Jul 2023 — Present · New York, NY, US