Maghan Cockrell
Executive Marketing & Digital Growth Leader | Brand Performance & Expertise in Scaling Multi-Channel Strategies for B2B & B2C Sectors
- Role
- VP, Digital Marketing at C3 Team
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Maghan Cockrell
As an Executive Marketing & Digital Growth Leader with 18+ years of experience, I…
Experience
VP, Digital Marketing
May 2024 — Present
Lead all digital initiatives across paid media, SEO, web/app development, email, database management, and social media while serving as strategic lead for new accounts, aligning client goals with execution and mentoring team members.• Built and managed a high-performing team of 3 employees and multiple contractors, fostering a collaborative, metrics-driven culture that improved productivity by 32%.• Drove a 325% increase in e-commerce sales within the first month for a clothing brand by optimizing conversion funnels, launching targeted email campaigns, and scaling paid social media.• Revamped digital ad strategies for national brands, generating a 50% YoY sales increase for a beef company with 9x ROAS on Meta and 6x ROAS on Google, while redesigning Google Ads for a manufacturing client to cut cost per lead by 88% and drive a 1,844% surge in total leads.• Oversaw development of a custom portal app that streamlined client quoting and approval processes.
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