Maggy Floeter

About Maggy Floeter

My expertise is in Proposal Development, Communications, Marketing, and Public Relations with an emphasis toward strategic online and internal communications, employee and customer satisfaction, and persuasive argumentation. I am a skilled creative, strategic and technical writer and editor with over twenty seven years of professional experience. In addition, I have extensive experience as an adult educator and curriculum developer, both in the corporate and academic environment. Specialties: Writing/Editing - all genres Proposal Development Online Communication Corporate/Internal Communication Persuasive Rhetoric Marketing Knowledge Base Design/Maintenance Web Design/Development Public Relations Public Information Crisis Management Branding/Rebranding Strategic Planning Adult Education Curriculum Development Call Center Management Employee Satisfaction Customer Satisfaction

Experience

1. Proposal Writer - Past Performance Manager

   All Points Logistics

   Feb 2012 — Present

   Lead, coordinate or participate in development efforts for “Requests for Proposal” (RFPs), “Requests for Information” (RFIs), “Sources Sought Requests,” or Requests for Quotes (RFQs).• Coordinate with internal departments, BD Director, and external partners to ensure solid proposal strategy development.• Obtain and translate input from subject matter experts.• Write and edit past performance volumes, management or technical proposal sections, Task Order and RFI responses, white papers, resumes, or other proposal narratives in response to federal government solicitations.• Maintain a database of information and standard responses to ensure rapid response to proposal/information requests• Review and edit draft narratives of proposals for grammar, accurate content and consistency as well as compliance with RFP and SOW/PWS requirements. • Provide feedback with constructive recommendations so win themes and best practices are followed closely.• Participate in strategy conference calls to develop win strategies and themes and identify and assess competitors, client hot buttons, and main target points.• Rewrite proposals by gathering, merging and verbally blending responses from various writers to ensure that a single voice and unified package is presented to the customer. • Ensure win themes are clearly delineated and document complies with all requirements. • Prepare compliance matrices, past performance questionnaires, procurement analyses, storyboards, and gap analyses as directed.• Participate in color team reviews.• Assist with the production, reproduction, and binding/packaging of proposal hard and soft copies, when directed.

Education

• University of Oklahoma

  Bachelor of Science

  1987 — 1991

• University of Oklahoma

  Master of Arts

  1992 — 1996