Maggie Zhou
Marcoms Lead, Integrated Marcoms, Global Business Marketing @TikTok
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WORK HISTORY
Marcoms Lead, Integrated Marcoms, Global Business Marketing @TikTok
NY, US
Develop and drive prioritization of global marketing communications campaigns and initiatives with a focus on impact, positioning, messaging and consistency- Set strategy and craft compelling strategic briefs for proposed global initiatives across all touch points- Guide channel pods and bring stories to life across TikTok for Business external channels (social, website, media, etc.) in approachable and inspiring ways- Collaborate with cross-functional partners and in-region marketing leads to ensure marketing activities are integrated across channels- Lead the creation, maintenance and enhancement of all global marketing collateral and assets- Strategize and optimize global team\'s processes and workflows.
EDUCATION
Communication University of China
Bachelor of Arts - BA, International Journalism
ABOUT MAGGIE ZHOU
I am a communications manager specializing in public relations and branding. I have been working in the overseas PR, branding and marketing departments for some Chinese companies, helping them build brand awareness and acquire users outside of China. As a manager, I have excellent skills in the communication and coordination between Chinese team and overseas team. With six years\' experience in China\'s top independent financial media, I have insights on topics regarding latest technology, business, and more.
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