Maggie McPhail
Ux & Product Content Strategist @Presidio
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WORK HISTORY
Ux & Product Content Strategist @Presidio
I work across product, UX, support, and marketing to shape how users understand and experience our products. My focus is turning complex systems into clear, consistent content that improves activation, reduces friction, and supports product decision-making.Key responsibilities:• Own and evolve product documentation and Help Centers across multiple apps• Define and execute content strategy for onboarding and in-product experiences• Write and maintain UX and product copy across key product flows• Identify and flag gaps between product behaviour, UX, and user expectations, helping prevent user-facing issues and influencing product decisions early in development• Use FullStory and user behaviour data to identify friction and activation drop-off points• Translate research and insights into actionable product and content recommendations• Support content strategy (macros, chatbot, churn prevention messaging)• Contribute to cross-functional content standards across product, support, and marketing
EDUCATION
Algonquin College of Applied Arts and Technology
Diploma, Photography
Algonquin College of Applied Arts and Technology
Diploma, Professional Writing
Centennial College
Certificate, Arts and Design
California Institute of the Arts
Certificate, Graphic Design Specialization
SKILLS
ABOUT MAGGIE MCPHAIL
I\'m a multi-disciplinary content and experience professional with over a decade of experience spanning UX writing, technical documentation, user research, communications strategy, and visual design. I help organizations, from tech startups to nonprofits, deliver clear, consistent, and human-centered experiences across every touchpoint.Whether I’m simplifying complex systems for users, crafting copy that guides and reassures, or building cross-functional alignment between design, support, and product teams my goal is always the same: create meaningful, accessible, and user-focused experiences that drive impact.
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